Akams (@akams_) is a young French rapper from Grenoble. He began his career in 2019 in the group OGZN (@ogzn_) with Neymo (@neymo_) and Tsar XI (@tsar.eleven).

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To enable him to carry out certain projects on his own, we worked together to develop his visual identity. This takes shape through his photos, clips and logo.

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As the logo is the first thing the public sees, we attached particular importance to it. Throughout the project, several surveys were carried out with the target audience to validate the legibility and message of each proposal.

Brief :

• Logo style : horizontal / typographic.

• Main colours: black and white.

• Constraint: the name must be spelt out in full.

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Issues :

How do you create a simple, clear and unique logo that reflects the artist's image ?

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Objectives :

• Immerse myself in the world of the artist.

• Working with an artist on a visual project.

• Create a logo that :

- meets the artist's expectations and identity.  

- differs from the current trend.

- is legible and comprehensible to the target audience.