Ben plomberie 38 is a company set up by Amine Benbouha. He is a plumber and heating engineer with expertise in installation, renovation, repair and repairs.

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In 2021, Amine set up his own business. He asked me to design his logo and business card.

Brief :

• Logo format: horizontal / typographic.

• Main colours: blue and grey.

• Constraint: the name must be spelt out in full.

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Issues :

How best to illustrate the craftsman's trade?

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Objectives:

• Involving the customer in the creative process.

•  Simplify the brand image.

• Create a logo that :

- matches the company's values and image.

- is different from other professionals in the field.

- is readable and understandable by the target audience.