Kaolys a technical design office based in Lyon, with expertise in industrial engineering and civil engineering.

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The company was founded in 2021 by Loïc Sanchez and Loïc Masse-kouao. Vision, respect for commitments and professionalism are the objectives at the heart of their concerns.

Brief :

• Logo format: horizontal / typographic.

• Predominant colours: to be defined.

• Meaning of letters :

  K : Loïc MASSE-KOUAO

  AO : C.A.O (Computer-Aided Design)

  L : Loïc (first name shared by the two founders)

  LY : Lyon

  S : Loïc SANCHEZ

• Constraint: the name must be spelt out in full.

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Issues :

How do you create a visual identity for a new company ?

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Objectives :

• Creating appropriate support.

• Involving customers in the creative process.

• Create a visual identity that :

- matches the company's values and image.

- stands out from the competition.

- is legible and comprehensible to the target audience.