Luks (luks38130), a rapper from Echirolles, France, stands out for his passion for rap and his determination to make his voice heard.

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With a musical career spanning several years, he has emerged in the artistic landscape by regularly publishing on online platforms.

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His influences, ranging from Kery James to 50 Cent and Ninho, testify to his musical diversity and commitment to the rap scene.

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Working as a team with a variety of collaborators, Luks creates video clips that capture significant moments in his life, offering a visual vision of his art.

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For him, rap is much more than a passion; it's an authentic means of expression, an outlet and a source of connection with others.

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His "Summer de Luks" project bears witness to his desire to diversify his musical repertoire while remaining true to his roots.

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Through his interviews, Luks embodies a determined artist, ready to make his mark in the music industry while remaining attached to his hometown, Grenoble.

Brief :‍

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• Scenario : Clip that involves Luks behind the wheel of a vehicle accompanied by a companion, while light effects are integrated into the passenger compartment to create an elaborate ambience. The protagonists consume illicit substances and alcohol during their journey, leading to a gradual deterioration in their condition and an increase in speed, until they reach a state of total euphoria.

• Predominant colors: black and red.
• Constraint: Multiply shots around the movement of a car.

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Problematic :

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How to create a captivating video clip illustrating the drift of friends in a state of alteration through the city, while highlighting their growing euphoria, with a fluid narrative and appealing visual aesthetic?

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Objectives :

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• ‍‍Capture the essence of the song "A fond dans la ville" by visually translating its theme and mood.
• Convincingly stage the drift of two friends in a state of alteration in an urban environment.
• Progressively illustrate the escalation of the characters' euphoria through dynamic visual sequences.
• Ensure a fluid and coherent narrative, allowing the viewer to easily follow the evolution of the story.
• Create an appealing visual aesthetic using lighting effects, inventive camera angles and appropriate visual effects.
• Respect the schedule for location scouting, shooting and editing to deliver the project on time.
• Work closely with the production team to ensure clear communication and effective coordination throughout the process.